Modern Growth & Go-To-Market Architecture
Expertise in scalable go-to-market strategies.
About Matt Umholtz
Growth Strategist
Matt Umholtz is a growth strategist, operator, and advisor who has helped founders and executive teams design go-to-market systems that scale. As President and CRO of AllianceHCM, he’s led the company’s transformation from a regional payroll provider into a national HCM leader, building repeatable sales frameworks, modern marketing engines, and durable channel partnerships with nationally recognized brands.
Drawing on two decades of experience spanning sales leadership, startup operations, and private-equity growth, Matt centers on turning strategy into execution - aligning product, marketing, and revenue around measurable performance systems. He's an expert in clarifying positioning, strengthening accountability, and creating customers for life. Ultimately, Matt has a knack for creating growth strategies that empower businesses to achieve their full potential. With years of operating growth machines, he has a proven track record of helping companies scale effectively.